Product Voice Bundle

Product voice is more of a brand differentiator than ever. And as content designers are increasingly expected to document voice and tone in dynamic ways — including for AI agents — knowing how to describe product voice in rich, precise ways has become essential. This bundle builds that depth. You’ll learn to develop, document, and reason about brand voice and tone as a serious craft: how a brand should sound, why, where it adapts, and how to articulate all of it clearly enough for a whole team to apply. Brand Voice Lab In this brand strategy course, you’ll learn to build a clear brand voice and messaging framework that strengthens communication across every channel – no matter what tool you use to write. Complete a challenging final project Learn how to flex your brand voice Elevating Product Experience with Tone (video-based course) Brand voice is just the beginning. Learn how to master tone and make your product truly adaptable. A self-paced video course presented by Jason Fox (Atlassian) with exercises graded by content design professionals. Marketing Writing for UX Marketing writing and product content should work together — but too often, they feel disconnected. This course teaches you how to create marketing writing that aligns with your UX, building clear, consistent messaging across every stage of the user journey. A practical framework for aligning marketing and product messaging Techniques to create clear, persuasive content across the entire user journey Skills for adapting voice and tone across marketing campaigns, landing pages, and product experiences