London's Ghost Signs

Authors: Sam Roberts and Roy Reed Price: £15.99 ISBN: 978-1-902910-85-7 Ghost signs are fascinating pieces of urban archaeology. Imposing yet hidden in plain sight, these faded advertisements are London’s history written on to the contemporary cityscape. They reveal fascinating stories of everyday life in the capital and each sign has its own tale to tell – not just of the business it represents and the people behind it, but of its own improbably survival. A feast of history, typography and the urban environment, London’s Ghost Signs showcases London’s most impressive and historically significant faded painted signs, located, photographed and presented with archival and other contextual images. Introduced by Wayne Hemingway MBE, the opening section shares insights into topics such as production techniques, economics and preservation. The themed chapters take on subjects including building, clothing, entertaining, branding and, ultimately, burying the city.