Billie - Cowhide (PRE-ORDER)

Introducing the Billie in Cowhide, the pair you’ll reach for time and time again. Designed with a lower rise and relaxed leg, these jeans embody effortless comfort and understated chic. An everyday essential that will never disappoint. Our cowhide is taken from an actual image of a cowhide, which we place over the pattern of the jean. We then print this authentic cowhide directly onto 100% organic cotton denim. Every strand of cow hair is digitally dyed at the molecular level. Making it look just like real cowhide without harming one animal. What this means is that they have not undergone any of the traditional dying or washing processes that denim has always been dependent on. This revolutionary technology makes them hazardous dye free, and instead of a hundred bottles worth of water needed to process them, we use about a sip. WTRLSS. No harmful chemicals. Just design, dye, cut and sew. The process has changed. The product hasn’t. Welcome to the future of denim.