Sign Mockup

The hanging banner sign mockup for the identity that needs to hold its own against a whole facade, Parisian, editorial, and restrained. Two banners in sequence show a wordmark at street scale and repeated down a building, which is where questions about weight and legibility get answered rather than argued about. It is the exterior signage counterpart to a packaging shot, giving brand concept visuals the sense that the client has already taken the address. Built for brand designers and creative studios working with hospitality, beauty, fashion, and lifestyle clients.