BranD defines a new way to look into communication design by presenting, researching, and manifesting excellent works in visual art, advertising, product, graphic design, and more. Every issue defines a theme and invites worldwide notable branding designers to analyze and discuss the methodology behind meeting diverse customer demands, meanwhile enhancing the brand value through high-quality design. In this issue: Follow Toys! Design purity, the value object of joy, where interactivity meets novelty, issue #80 of Brand examines all things toy! Highlights include 20 talented toy creators on their recent works and relationships to the craft, spirited toy collectors on archive and practise, notable toy stores, zines, 8 artists redefining what a toy can be, and the origin story of cover star Tobidashi Boya. Physical features of Brand #80 include mini perforated toy collectors cards with a buildable cardstock display case and a fold out calendar poster. Hong Kong, 23 x 30mm, 200 pages, bi-monthly, English-Chinese Version