Faire Buyer Audit | A Retail Buyer’s Review of Your Faire Shop

Wondering what a retail buyer sees when they land on your Faire shop? I’ve spent years on both sides of the wholesale buying process. I have 8 years of gift retail experience in buying and merchandising, with several years in retail management, and I’ve also built a wholesale business selling to retailers across the country, including more than 10,000 kitchen towels in just two years. That means I understand what it’s like to be the person deciding which products earn a place in a store and the business owner trying to get their products onto those shelves. I’ll review your Faire storefront through both lenses, shopping it the way I would as a retail buyer while also understanding the realities of running a wholesale business. This isn’t a generic checklist or automated shop review. I’ll personally evaluate your buyer-facing storefront and provide a customized PDF with feedback specific to your shop. Your Faire Buyer Audit includes: Buyer Perspective — My first impression of your shop and what stands out to me as a retail buyer Order Assessment — Opening and reorder minimums, MOQs, pricing, assortment and the commitment required for a retailer to try your brand Shop & Product Feedback — Organization, collections, product listings, photos, product information and overall shopping experience Packaging & Merchandising — How your products arrive and how easily a retailer can envision displaying and selling them Buyer Hesitations — Specific things that could make a retailer pause before ordering Prioritized Action Plan — What I would change first, what can wait, and what I would leave alone You'll receive: A personalized Faire Buyer Audit PDF delivered within 4 days to the email address used when placing your order. Before adding to cart: Paste the link to your Faire shop in the field provided on this page. I’ll use the buyer-facing version of your storefront for the review. Please note: This audit evaluates your Faire storefront from a retail buyer's perspective. It does not include access to your Faire account, internal analytics or Faire's algorithm, and it does not guarantee sales.