The 10 Klaviyo Flows Every Brand Needs

Most brands running paid ads have no email infrastructure sitting behind their spend. Every subscriber who doesn't convert and isn't followed up costs you the full price of acquisition with nothing to show for it. My playbook covers the ten flows that form the complete email system for a high-growth ecommerce brand built in the order they should be set up, based on revenue impact. What's inside: 27 pages. 10 complete Klaviyo flows, covering Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase (First Order), Winback, TOF Nurture, VIP/Loyalty, Replenishment, Post-Purchase Upsell, and Sunset/Suppression. For each flow you get the full email sequence, three subject line options per email to test, Klaviyo configuration settings, performance benchmarks with diagnostic thresholds and a common mistakes section that documents the errors quietly costing brands thousands per month. Flows 1–4 should be live before any paid traffic goes live. Flows 5–8 protect and grow your customer base. Flows 9–10 are your optimisation layer. The guide tells you exactly what order to build in and why. This is for you if.. → You're running paid ads with no email flows set up behind them → You have some flows live but they weren't built in the right order → You want one complete system, not ten half-built sequences → You want to know what good performance actually looks like and what to fix when you're not hitting it This is the exact setup used across 30+ accounts. Not a template. A complete operating system for ecommerce email. Instant PDF Download.