Das Model

ACHTUNG Nr. 51 aus 2026. For over two decades, ACHTUNG has worked with era-defining models. Before faces became followers. Before models became metrics. The model myth in 2026 is not as mythical anymore. It’s about driving numbers, media value, clicks and celebrities. Julian Niznik, VP of IMG Models in NYC and agent of model-calibers like Claudia Schiffer shared his thoughts. For this issue, we visited model new-comer and rising star Malin Rudnick at home with tons of the newest fashion, our columns Stoffsammlung, Made in Austria (a Loden-fashion-story shot in Innsbruck), Made in Switzerland (with our dear friend and legend Walter Pfeiffer) are back, Johanna Bouvier and Charlotte Helwig created a fantastic men’s fashion story with four male models in their Paris day to day set life and actress Lisa-Marie Koroll shows off the latest Tiffany & Co. pieces. Read more here.