Kill, Hold, Scale: The ROAS Decision Framework

A real 15-minute walkthrough of exactly how to review Meta ad sets and decide what to cut, what to leave alone, and what to scale. Most ad accounts don't fail because the creative is bad. They bleed spend because nobody's making a clear call on what to kill and what to scale. This is a real 15-minute walkthrough inside an actual ad account, not a theory lesson. You'll watch exactly how ad sets get reviewed across the day, week, and month, and the specific thresholds used to decide what gets turned off, what gets left alone, and what gets more budget. What you'll walk away knowing: When to kill an ad set, the two checkpoints that tell you it's actually done, not just having a slow week. When to leave it alone, and how to tell the difference between "still learning" and "not working." When to scale, the exact ROAS and spend threshold that signals an ad set is ready for more budget, and how much to add without resetting it. How to read volatility, and why strong overall account numbers don't always mean every ad set deserves more spend. No vanity metrics. No guessing. Just the exact decision points used to review a real account, so you can stop staring at a dashboard hoping something jumps out and start knowing what to do next. Watch once. Use it as your reference every time you sit down to review your own account.