LTO Sampling Guide

A new menu item launch is a trial problem, not an awareness problem. Guests don't order what they can't picture — and the fastest way to fix that is to put the item in their hands. One taste removes the risk, earns the add-on today, and buys the visit next week. Most teams wing the sampling. This field guide makes it simple, repeatable, and food-safe. Print it, hand it to your shift leads, and run it on any LTO launch. 📋 What's Inside Why one taste beats any amount of talking — and how it buys the next visit A 10-minute setup checklist to run before every sampling shift The four best places to sample: in line, at the drive-thru, out front, and table to table Nine ways to turn sampling into an event guests actually notice The three-beat script your team memorizes: offer it, describe it, ask for the add-on A ready answer for every "no thanks," "what's in it?" and "is it any good?" How to measure what's working — and what to adjust before you change the pitch 📥 The Details Instant digital download (PDF) Print-ready, 8.5" x 11", 3 pages Written to be reused — the blanks get filled in with each new item, price, and end date Yours free Perfect For Any LTO or new menu item launch Seasonal promotions Drive-thru and dining room trial-building Launch day events and outdoor sampling Training shift leads to run sampling without a leader standing over them Why Leaders Love It ✔ Turns sampling into a system, not a guess ✔ Built to be food-safe, with setup and rotation baked in ✔ Gives every team member the same script and the same answers ✔ Removes the awkwardness that keeps teams from offering at all ✔ Works on every launch, not just this one Print it once, and your next LTO launch runs on a system instead of a scramble. We're here to serve. By purchasing, you agree that you are willing and able to provide any requested brand assets needed for customization, including logos, brand colors, fonts, and approved imagery. All designs are original to J + L Creative Co. and created as customizable resources for use by quick-service restaurants.