Why You'll Love It Lovely underfoot. Handwoven from 100% pure wool, this rug feels genuinely soft and pleasant to walk on. It keeps its shape beautifully over time, with no flattening or loss of texture—just consistent comfort year after year. Designed for underfloor heating. If you have underfloor heating at home, this rug won't interfere with your system. It actually helps distribute warmth evenly, so you get the best of both worlds: warmth and style together. Effortless cleaning. A quick beat and vacuum keeps it looking fresh and new. The natural wool fibres resist dirt wonderfully, and day-to-day maintenance is straightforward and fuss-free. Professional cleaning is available when you fancy a deeper refresh. Reversible design. Flip it over whenever you want a change of scenery. Having a reversible rug means you get flexibility built in, and it spreads the wear evenly so it lasts even longer. Real handcrafted quality. Each rug is individually hand-woven in India by skilled craftspeople. You're bringing genuine artistry into your home with a piece designed to last decades, not seasons. Substantial and reassuring. With a pile weight of 1400 gr/m² and a 5 mm pile, it feels dense and well-made. There's a real sense of quality when you walk on it, without being overly thick or difficult to manage. Wool backing for stability. The wool backing keeps the rug sitting flat and adds structure underfoot. It's also naturally compatible with underfloor heating systems. Safe for everyone. Tested to OEKO-TEX STANDARD 100, meaning every fibre has been independently checked for harmful substances. Perfect if you have young children, pets, or anyone with sensitive skin. Works anywhere in your home. A natural choice for the living room, bedroom, hallway, or anywhere you want warmth and character without complication. Styling Tip: These soft, neutral tones pair beautifully with warm wood furniture, natural linen, and soft terracotta or sage accessories. Layer it with a few simple cushions in earthy textures, add some woven baskets, and you've created a room that feels calm, considered, and genuinely welcoming.