The pink collection is at the heart of ghd and has been for 23 years. During this time, ghd has raised over $25.5 million USD for breast cancer charities globally and is remains committed to raising funds and awareness with an annual collection. Every pink product purchased supports this cause with a $20 NZD donation to Breast Cancer Foundation NZ. This year, the ghd gold® professional hair straightener arrives in a limited-edition dusted pink elevated with rose-gold accents. A matching 2-in-1 heat-resistant bag³ ensures you can style with confidence, wherever the day takes you. Featuring Dual-zone technology, this clever styler maintains the optimum styling temperature of 185˚C across both plates - giving you ultra-sleek, frizz-free results from root to tip, with no extreme heat. The ceramic floating plates glide effortlessly through your hair, with thanks to the high-gloss coating for a glassy shine and that "just stepped out of the salon" feel. As ever, it's far more than a straightener with thanks to its sleek rounded design and curved edges, you can easily switch up your look - from poker-straight locks to bouncy curls and effortless waves - all without the snag or stress. Of course, the details matter too. There’s universal voltage, a 2.7m professional-length cable, a protective plate guard, and an automatic sleep mode that kicks in after 30 minutes of inactivity – because peace of mind looks good on everyone. However you choose to wear your hair - for confidence, creativity or the cause, do it in pink. ¹ December'20. Over 71% of 79 consumers agreed vs their current styler. ² Proven to increase shine vs naturally dried hair. ³ Heat-resistant bag and mat should only be used with ghd products. ⁴ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”).