Curly Up Mask 1000

The Curly Up Mask 1000 ml represents an indispensable asset for the elite backbar. Validated by cliCHair, this formula resolves anomalies in curls that have lost elasticity and shape, acting through osmotic pathways to deposit biomimetic actives directly into the cortex. Thanks to its high molecular density, it allows for total capillary saturation with a reduced dosage, maximizing the profitability of every single salon service. The Three Bio-Chemical Pillars of the Formula Selective Protein Repair: Curly hair structurally suffers from irregular keratin distribution. The synergy between phyto-keratin and the shampoo matrix acts as a protein "cement," filling gaps in the cortex and immediately restoring the fiber's protein fraction. Biomimetic Sealing (Anti-Leaching): Organic Vitis Vinifera extract serves more than just an aesthetic function. Its ability to seal the cuticles is fundamental for stabilizing wheat and soy amino acids within the fiber, preventing leaching (the leakage of actives) during the rinsing phase. Advanced Anti-Frizz Control: The VP/DMAPA Acrylates polymer creates an invisible shield that stabilizes definition, preventing the curl from reacting haphazardly to external humidity while maintaining lightweight and dynamic volume. Modular Technical Protocols (Increasing Average Ticket) Utilize the mask's versatility to customize your technical offering and transform a simple wash into a high-perceived-value service: 1. INTENSIVE Level: Deep Recovery Ideal for depleted and dull curls. The mask restores the internal structure immediately after cleansing, making the hair instantly elastic and easy to comb. 2. INTENSIVE PLUS Level: Advanced Definition For curls requiring maximum responsiveness. After the mask's processing time, apply Curly Up Definer Fluid to damp hair to map definition and eliminate structural frizz. 3. INTENSIVE EXTRA Level: Ultimate Shape Memory The pinnacle of the technical range. Integrate All Brushing Fast after the fluid to create a thermo-active film that sets the shape with a long-lasting memory effect, activated by heat. Professional Application Methodology Preparation: After shampooing, towel-dry the hair thoroughly. It is essential not to rub, to avoid disrupting the cuticle alignment. Distribution: Apply the mask to lengths and ends. Given the high concentration of actives, a small amount is sufficient to achieve perfect saturation. Comb through with a wide-tooth comb. Technical Processing Time: Leave on for 5 to 10 minutes. This is the time required for the amino acids to complete the amino acid reconnection. Rinsing: Use lukewarm water. You will notice a transformed, compact fiber ready for styling. Business Strategy & Retail: The 1000 ml format ensures the best operating margin at the backbar. To preserve the protein integrity built in the salon, always prescribe the Curly Up Homecare format. Only the continuity of phyto-keratin maintains the perfect curl until the next appointment. INCI: Aqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, VP/DMAPA Acrylates Copolymer, Wheat Amino Acids, Soy Amino Acids, Arginine HCl, Serine, Threonine, Vitis Vinifera (Grape) Leaf Extract, Glycerin, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin, Parfum (Fragrance).