The Soft Sculpt Routine

Product Overview The Iconic London Soft Sculpt Routine is a curated three-piece bundle containing the Soft Touch Buildable Blurring Blush, the Soft Touch Buildable Blurring Bronzer, and the Fuller Pout Sculpting Lip Liner in Unbothered. Together they deliver a complete, softly sculpted face look — seamlessly blurred cheeks, buildable bronzed warmth, and a fuller, perfectly defined pout — for an effortless, airbrushed finish from cheek to lip. What's Included Soft Touch Buildable Blurring Blush (5g): A hybrid cream-to-powder blush available in four shades — Fridays, Shady Lady, Teddy Bear, and Grape Juice — that blends seamlessly for a soft-focus flush of colour. Soft Touch Buildable Blurring Bronzer (9g): A hybrid cream-to-powder bronzer available in four shades — Toasty, Sea Salt, Heatwave, and Sun Soaked — that adds buildable warmth and dimension for a natural sunkissed glow. Fuller Pout Sculpting Lip Liner in Unbothered (1.028g): A creamy, dual-ended lip liner in a universally flattering warm nude, enriched with Hyaluronic Filling Spheres and a Lip Enhancing Peptide to hydrate, plump and define the lips. Features a built-in sponge for blending and buffing the lip line to a soft, pillowy finish. Key Benefits Hybrid Cream-to-Powder Cheek Formula: Both the blush and bronzer melt into the skin for seamless, effortless application that sets like a powder for all-day wear. Soft-Focus Blur: The blush and bronzer are specifically formulated to smooth the appearance of skin texture for a filtered, airbrushed finish. Buildable Colour & Warmth: All three products are designed to be layered — from a natural, everyday look to a more sculpted, defined finish. Fuller-Looking Lips: The Fuller Pout Lip Liner creates the illusion of a plumper pout with a creamy, long-lasting, non-feathering formula that wears for hours. Skin-Loving Ingredients: The blush and bronzer are infused with vegan collagen, hyaluronic acid, ceramides and squalane, while the lip liner features Hyaluronic Filling Spheres and a Lip Enhancing Peptide for hydrated, plumped lips. Ingredients & Benefits Vegan Collagen: Helps to visibly smooth the skin's appearance. Hyaluronic Acid: Provides deep hydration for a plump, refreshed look. Ceramides: Protects and supports the skin barrier. Squalane: Nourishes and softens the skin for a smooth finish. Lip Enhancing Peptide: Enhances the lip's natural volume by helping to boost collagen production for a plumper-looking pout. Hyaluronic Filling Spheres: Hydrates and softens the lips for a smooth, comfortable finish. Available Blush Shades Fridays: A cool-toned baby pink. Shady Lady: A soft mauve rose. Teddy Bear: A warm peachy rose. Grape Juice: A deep berry pop. Available Bronzer Shades Toasty: A fair-light neutral bronzer. Sea Salt: A warm medium olive bronzer. Heatwave: A golden tan bronzer. Sun Soaked: A deep warm bronzer. How to Apply Start with the Soft Touch Buildable Blurring Bronzer — sweep across the cheeks, forehead and nose where the sun naturally hits, for warmth and soft definition. Then apply the Soft Touch Buildable Blurring Blush to the apples of the cheeks and blend outward using fingertips or a brush. Build and buff both formulas together for a seamless, airbrushed cheek look. Finally, take the Fuller Pout Sculpting Lip Liner in Unbothered and outline the lips starting at the cupid's bow, drawing slightly outside the natural lip line for a fuller appearance. Shade in for all-over colour, then use the built-in sponge to gently buff and blend for a soft, pillowy pout. Wear alone or layer under a gloss or lipstick for added dimension.