The mark that started it all, on the hat that started it all.The Franchise Hat carries Ruben's signature Love mark exactly as it first appeared — painted on walls before it was ever pressed on anything. Black Shadow edition: tonal black-on-black puff print for the ones who want the mark visible only to people paying attention. The purest expression of a signature that started in a Venice alleyway back in 2015 and now lives on 100+ walls worldwide.Why This Hat Hits Different: Shadow Puff Print — Black on black, raised. The mark reveals itself in the light, not from across the street. If you know, you know. The Signature, Unchanged — The Love mark in the artist's actual hand. Not a logo designed for merch — a mark pulled off the wall. Premium Structured Build — Clean silhouette, quality construction, made to be worn daily for years. One Size, Every Head — Adjustable fit that works on everyone. The Details: • Tonal black-on-black signature Love puff print • Structured premium construction • Adjustable closure, one size fits mostEvery piece we make is a small batch — that's how it's been since this mark was first painted in a Venice alleyway back in 2015. When a run ends, it ends. If enough of you demand it back, we repaint.