Fit Pro Business School 4-Part Playbook: Part 2 Research & Development (3 CEU Hours)

3 CEU Hours: NASM .3, AFAA .3, AAAI 3, IFTA .3, ACSM .3 (Petition for ACE, ISSA, ACSM) Description: Before launching or growing a fitness business, understanding the landscape is essential. This module explores industry trends, certifications, competitors, target audiences, startup costs, ROI, and strategic relationships — equipping you with a clear roadmap for aligned, informed business decisions. Objectives: Conduct meaningful market and industry research Define vision and success outcomes Evaluate education and credentials critically Analyze competition and audience deeply Plan financials and ROI effectively