What It Is Unlock our secret to fuller, thicker looking hair after first use with the Kenra Platinum® Truly Thickening Shampoo & Conditioner System. Experience instant fullness and 74% more volume at the root*. Adds hydration and shine and helps to add texture to hair for easy styling. Formulated to enhance style memory to effortlessly retain your style longer. *vs. fine textured untreated hair. What It Does • Hair appears thicker and fuller with first use • Helps to add texture to hair for easy styling • Increase shine & adds hydration to hair • Protects the hair & reduces breakage by 85%* • Enhanced all-day style memory *against combing breakage vs. damaged untreated hair What Else You Need to Know • Vegan formula* • Formulated without SLS/SLES sulfates**, parabens, & sodium chloride *free from animal-derived ingredients **SLS/SLES=Sodium Lauryl Sulfates/Sodium Laureth Sulfates