The Feeling We Wanted You to Experience After Every Shower It Started with What Touches Your Skin When we first experienced the comfort of choosing better fabrics for our own home, we realized something simple: Things closest to us every day deserve more thought. If we care about the fabric we sleep on for eight hours, shouldn't we care about the fabric we wrap around ourselves every day? Why We Made This After changing the way we thought about bedding, we started looking at the other fabrics that have become part of our daily routines. A towel was the next question we couldn't ignore. Why should something we use every morning feel ordinary? That curiosity led us to explore cotton quality, towel construction, and textures until we created a towel that brings a little more comfort into everyday moments. And one thing stood out. The Humble Towel A towel may seem simple, but it is part of some of our most personal moments. It is the first comfort you feel after a shower. It is that quiet moment when you wrap yourself up and think, "Just one more minute." So we began searching for the towel we wanted in our own home. No Shortcuts. No "Good Enough." We explored different cotton qualities, studied towel weights, and paid attention to what creates that truly plush, luxurious feel. We didn't want a towel that simply did the job. We wanted one that made everyday moments feel better. Made With the Comfort We Were Searching For Our 700 GSM organic cotton plush towels are crafted to bring together exceptional softness, comforting thickness, and everyday absorbency. From the cotton we selected to the quality standards we followed, every decision came from one simple question: Would we love using this every day? If the answer wasn't yes, it wasn't ready. Because Everyday Things Matter A towel may be a small part of your daily routine. But sometimes, the smallest moments bring the most comfort. That's the feeling we wanted to create—every time you step out of the shower and reach for your towel.