First Care Activating Serum VI

REVITALIZE YOUR SKIN FOR A HEALTHY, YOUTHFUL COMPLEXION FIRST CARE ACTIVATING SERUM SOLD AT A RATE OF ONE BOTTLE EVERY 10 SECONDS1) OVER 520,000 CUSTOMERS HAVE USED MORE THAN 10 BOTTLES EACH2) SULWHASOO’S BEST SELLER3) FIRST CARE ACTIVATING SERUM 1) Based on SELL-IN results (Korea & international) from 2019 to 2024 2) Cumulative results from 1997 to 2024 in Korea 3) Based on the number of purchasers in Korea from Jul. to Dec. 2024 FIRST STEP, FIRST CARE FOR HEALTHY, YOUTHFUL COMPLEXION FIRST CARE ACTIVATING SERUM #FUNDAMENTAL ANTI-AGING SERUM When daily environmental stressors accumulate, skin becomes stagnant and experiences visible signs of aging. First Care Activating Serum revitalizes stagnant skin in the first step of the skincare routine to boost skin flow and restore the skin’s self-recovering power. 01 THE SOLUTION OF FIRST CARE ACTIVATING SERUM TO REVITALIZE STAGNANT SKIN First Care Activating Serum strengthens damaged skin barrier to relieve dryness from within and boosts skin flow, relieving dull, puffy-looking skin. Discover the power of First Care Activating Serum to achieve a flawlessly radiant, healthy complexion. 01 SKIN BARRIER REPAIR IN JUST ONE DAY Sulwhasoo’s fundamental ingredient JAUM ACTIVATOR™ strengthens skin barrier of stagnant skin. SKIN MOISTURE BARRIER REPAIR (Immediately after use)* 36.7% MOISTURIZATION (Immediately after use)** 44.6% SKIN TURN OVER IMPROVEMENT (After 3 days of use)** 10.2% 02 SKIN MOISTURE FLOW FELT IMMEDIATELY AFTER USE Loaded with the vital energy of LYMPHANAX™ made from 500-hour naturally aged ginseng to boost skin moisture flow. 100%** FIRST CARE ACTIVATING SERUM USERS EXPERIENCED IMPROVEMENT IN RADIANCE, CLARITY AND SKIN PUFFINESS RELIEF 02 THE POWER OF FIRST CARE ACTIVATING SERUM TO BOOST SKIN RADIANCE IMMEDIATELY 1 DROP** SKIN ACTIVATION 1 DAY* SKIN’S MOISTURE BARRIER REPAIRED 1 MONTH** SKIN FLOW ENHANCED 1 BOTTLE** RADIANT SKIN WITH A HEALTHY GLOW <Clinical study results> *Testers: 33 women aged 20~60 I Testing period: 22, Aug. 2022 ~ 08, Nov. 2022 Testing agency: Global Medical Research Center **Testers: 30 women aged 30~60 I Testing period: 22, Aug. 2022 ~ 25, Oct. 2022 Testing agency: Global Medical Research Center THE WONDER OF FIRST CARE ACTIVATING SERUM ACCOMPLISHED THROUGH THE INTEGRATION OF TRADITIONAL WISDOM AND MODERN SCIENCE Sulwhasoo combines the wisdom of Korean traditional herbal ingredients and cutting-edge modern technologies to provide innovative skin solutions. 01 JAUM ACTIVATOR™ TO ACTIVATE THE SKIN’S NATURAL HEALTHY ABILITY Formulated with Solomon’s Seal, Peony, Lotus, White Lily, and Rehmannia as the five key ingredients carefully selected among thousands of ingredients to consider their synergies, Sulwhasoo’s fundamental complex JAUM ACTIVATOR™ activates skin’s natural power to fortify skin barrier. 02 LYMPHANAX™ 500-HOUR NATURALLY AGED GINSENG TO REVIVE SKIN’S MOISTURE FLOW Boosting skin’s moisture flow with the power of LYMPHANAX™ a precious ingredient developed through 500-hour natural aging to boost rare ginseng saponin*—First Care Activating Serum achieves skin that’s radiant with a healthy glow. *Gypenoside 17 DEEP AND RAPID ABSORPTION FOR DEFENSE AGAINST AGING SKIN The First Care Activating Serum features a skin-friendly formula that swiftly and deeply absorbs upon application, delivering immediate hydration to distressed skin and safeguarding its essential elements. FEELS LIKE IT DELICATELY AWAKENS THE SKIN’S SENSES FIRST PEACE Inspired by the tranquil and esoteric beauty of Korean traditional gardens, the fragrance First peace is blended with 100% plant-derived oil ingredients in keeping with Sulwhasoo’s beauty philosophy focused on skin’s natural, healthy beauty. EVOLUTION FOR 26 YEARS 1997 2004 2009 2015 2020 2023 First Care Activating Serum carrying on the aesthetics of Korea. Sulwhasoo presents its 6th generation showcasing the all-new history. SUSTAINABLE FUTURE OF SULWHASOO The First Care Activating Serum 6th Generation uses a formula with the Natural Origin Index of 94%*, containers with reduced glass weight, recycled plastic caps, and FSC certified paper. * The index calculated in accordance with ISO 16128 guideline. However, this index does not mean that it corresponds to natural cosmetics according to the Ministry of Food and Drug Safety’s standard on natural cosmetics products. RADIANT AND INVIGORATED SKIN FROM BEGINNING TO END #SYNERGISTIC DUO TO BOOST SKIN’S SELF-REJUVENATING POWER Start your skincare with First Care Activating Serum and finish it with Concentrated Ginseng Rejuvenating Cream to invigorate skin powerfully with the energy of ginseng. Sulwhasoo’s own ginseng research expertise promises high level of skin benefits. RADIANT SKIN THAT ILLUMINATES WITH NATURAL HEALTHY GLOW #SYNERGISTIC DUO FOR RADIANT SKIN Start your beauty routine with First Care Activating Serum and finish it with Perfecting Cushion for a skincare make up that is as comfortable as breathing. Sulwhasoo’s own ginseng research expertise achieves radiant skin that illuminates with a natural healthy glow.