Kama 100% Cotton Towel in 450 GSM

You already know what a good towel feels like. You've just never felt one quite like this. The Kama 100% Cotton Towel in 450 GSM was designed for a single, specific moment: the seconds after a shower when nothing exists except you and the fabric against your skin. At 450 GSM, it carries exactly the right weight — substantial enough to feel considered, light enough to dry quickly and hang beautifully. Not a mass-produced afterthought. Something chosen. Something personal. The Experience There is a certain softness that only well-woven cotton achieves. Not the scratchiness of a cheap towel that pills after three washes. Not the excessive bulk of a towel that never fully dries. The Kama sits in the sweet spot — dense enough to be genuinely absorbent, refined enough to feel soft against skin every single time. This is what 450 GSM cotton feels like: a full wrap of warmth and comfort after every bath, shower, or swim. The kind of towel that makes a mundane moment feel deliberate. Why 450 GSM Is the Right Weight GSM — grams per square metre — is the most honest number on a towel. Too low and it thins out fast, leaves skin damp, and feels disposable. Too high and it takes forever to dry, grows musty between uses, and hangs heavy on the rail. 450 GSM is where daily comfort actually lives. It's the weight used in quality hotels and spas — dense enough to feel premium, practical enough to launder easily and dry between uses. The Kama delivers that balance, in 100% pure cotton, every day. Experience Kama 450 GSM Cotton Low GSM Basic Towel Against your skin Soft, full, comforting Thin, rough, scratchy over time After every wash Retains softness and body Thins out, pills, loses shape Between uses Dries well, stays fresh Stays damp, develops odour quickly Absorbency High — wraps and wicks moisture Poor — drags without absorbing Longevity Holds its weight and colour over years Fades and wears out within months What it says about you Chosen with intention Default choice Crafted With Intention The Kama is made from 100% pure cotton — no synthetic blends, no shortcuts. Available in three bath towel sizes and a matching hand towel, it fits every body and every bathroom. And with 13 colours to choose from — Sage Green, Rust, Teal, Pink, Heaven, Cocoa, Grape, Denim, Crimson, Peanut, Shadow, White, Beige — the Kama lets your bathroom feel considered, not cobbled together. These aren't afterthought colours. They are shades chosen to live well in real bathrooms — warm neutrals that age gracefully, and rich tones that hold their depth wash after wash. Who This Is For For the person who has upgraded their skincare, their bedding, their morning routine, and now wonders why their towel hasn't followed. For families who want a towel that works hard every day and still looks good doing it. For anyone who believes a daily ritual, done well, is a form of self-respect. The Kama is also the gift that lands. A four-piece set, a colour chosen with care — it's the kind of thing people unwrap and immediately understand. Product Details Material: 100% Pure Cotton GSM: 450 GSM Bath Towel XL: 90 cm × 180 cm Bath Towel L: 75 cm × 150 cm Bath Towel M: 60 cm × 120 cm Hand Towel: Standard size Colours: Sage Green, Rust, Teal, Pink, Heaven, Cocoa, Grape, Denim, Crimson, Peanut, Shadow, White, Beige Suitable For: All skin types, including sensitive skin Brand: Sassoon Fab International Pvt. Ltd. Care Machine wash cold on a gentle cycle with a mild detergent. Do not pour detergent directly onto the towel. Tumble dry on low or hang in shade. No bleach, no fabric softener, no ironing required. Avoid fabric softener — it coats the cotton fibres over time and reduces absorbency. The Kama takes care of itself. FAQs What does 450 GSM actually mean, and is it the right weight? GSM stands for grams per square metre — it's a measure of how dense and heavy the fabric is. 450 GSM is considered a mid-premium weight: substantial enough to be soft and absorbent, but not so heavy that it struggles to dry between uses. It's the weight most quality hotels use for daily towels. Is this towel soft straight out of the pack? Yes. But it gets better. 100% cotton towels soften gradually with washing as the fibres relax. By the third or fourth wash, the Kama will feel noticeably more broken in and comfortable. Which size should I choose? The XL (90×180 cm) is a full wrap — ideal if you prefer a generous, hotel-style experience. The L (75×150 cm) is the classic bath towel size, versatile and easy to store. The M (60×120 cm) works well as a children's towel, gym towel, or a lighter everyday option. Will the colours fade after washing? The Kama is made to hold its colour. Wash cold, avoid bleach, and tumble dry on low — the colours will stay rich and true through regular use for years. Is it suitable for sensitive skin? Yes. 100% pure cotton with no synthetic blends means there's nothing harsh against your skin. The 450 GSM weight gives it a softness that is gentle enough for sensitive skin and children. Is it good for gifting? Very much so. The Kama is also available as a 4-piece gift set. A thoughtful, practical gift for housewarmings, weddings, birthdays, or anyone whose home you want to make feel more considered. Some things you notice once. The Kama, you notice every morning. Choose your colour. Choose your size. Elevate your daily ritual.