*NEW* A Guide to Pricing - For Florists

This detail filled guide on pricing will offer clarity and fresh ideas as a new or intermediate florist* wanting structure and flexibility in your lifestyle and work. Produce estimates and quotes faster as you gain confidence in your pricing formulas, align your offerings and customer service, and learn ways to add value without overextending - or over spending. "My approach to pricing is built around the idea of building a flexible ratio of lifestyle to money. For me, that means aiming for a mix of dream jobs, memorable opportunities worth your time, and a profit goal that actually supports the life you want." What's Included in the Guide: 13 Page Guide - Instant Download Filled with tried and true, real-world knowledge from Oh Flora Studio's founder, Tanya - florist, event designer & host of over a 12 years The Philosophy Tanya's approach to flexible pricing formulas, seasonal floral design, exceptions in business & marketing + bonus email template Setting a Minimum Spend & Client Education Tracking your time and resources & the importance of client communication Pricing Formulas Tanya offers 3 x different pricing formulas with detailed breakdowns, examples, tips & notes Adding Value Ideas for adding perceived value without overextending or spending more Invoicing & Customer Service Notes on what to display on your invoices & the importance of aligning your customer service and offerings How to Access: After your purchase, you'll instantly receive a link to your email to access the PDF - download onto your device - That's it! Who is this Guide for? Beginner and intermediate florists wanting clarity on pricing Freelancers and small teams Home or studio-based florists Anyone wanting flexibility in life and seasons, not just maximum revenue Who is this Guide NOT for? Large full-time teams - fluctuating staffing levels, varied wages and larger premises create additional costs Retail-only flower shops (you’ll likely have a business set up that needs additional profit margins) Florists wanting to create large teams & work around the clock - real growth happens in the work, and I know this grind well. For me, finding and retaining the right staff to ensure high-quality production on large events meant taking a lot from other areas in my life. This is certainly a path that helps build a brand, but it’s not for everyone Taxes, GST, and business structure costs vary depending on where you are in the world. Please research what applies to you - this guide gives you the framework, not the legal or financial specifics, as we are not a financial advisers. This guide is based on Tanya's own pricing as a home-based florist *This guides information and ideas could be tweaked to suit many product & service based event creatives PLEASE NOTE: This is a digital download product (not a physical product). You can download this digital product to print. Please read the full product description before purchasing. ** REFUND POLICY FOR DIGITAL DOWNLOADS ** Please read: Due to the instant access nature of this product, refunds are not available - no exceptions. Please ensure you feel confident about your purchase before buying. If you have any questions, please get in touch before purchasing.