Tickets to Friend's and Family

Friends & Family is a community event celebrating the launch of our Signature Collection and the people who have supported Prior along the way. Join Prior founder Tony for an intimate panel-style conversation reflecting on 10 years in business-navigating setbacks, adapting through change, and building Prior into the brand it is today. Tony will share lessons from a decade in business, the journey of becoming the face of the brand, and the recent growth of Prior through social media and community. Attendees will also get an exclusive preview of the Signature Collection. Open to everyone. Limited spots available. 16 June 2026, Tuesday 6:30 PM – 9:00 PM PRIOR , 51 Pitt Street, Auckland CBD