26MDRT-67A: The Psychology of Money: How to Change Your Clients’ Lives and Become Their Financial Hero

Most people don’t make financial decisions on a spreadsheet; they make them at the dinner table or in a meeting room, where personal history and each person’s unique view of the world, ego, pride, marketing and odd incentives are scrambled together. Housel shares four stories that have nothing to do with investing but highlight behavior — and how to use those insights to make better decisions with money. Please note: This presentation includes topics that some may find disturbing or upsetting, including suicide. - Morgan Housel