L'Oreal DIA DIA LIGHT 8.43 (50ML)

Dia color is an ammonia-free demi-permanent gloss color that provides up to 70% grey coverage and enhances hair shine and vibrancy.

• The description claims that Dia color can lift up to 1 level with alkaline technology.
• The description claims that Dia color adds reflect and dimension for all hair types and textures.
• The description claims that Dia color has a positive environmental impact by using 36% less packaging and saving up to 27 tons of paper per year.