MUSIC MARKETING BOOTCAMP, with Jason Feinberg (Kobalt Music, Lecturer at UCLA in Digital Marketing) - ON-DEMAND ARCHIVE AVAILABLE STARTING 7/27, 8pm PT
Note: this great event took place Sat 7/25/26. The on-demand archive along with specific action points, is available for purchase currently and will be released Monday 7/27 at 8pm PT. Nearly 4 hours of rich, actionable content and thoughtful Q&A. Drawing from a long and respected career in leadership in the music industry and from the digital-marketing curriculum he developed and teaches in UCLA’s Music Industry program, Jason Feinberg leads this Music Marketing Bootcamp at The Songwriting School on Saturday 7/25, from 2-6pm PT to distill the most essential principles, decisions, and practical assignments into an intensive four-hour working session for artists, songwriters, producers, and music professionals. Music Marketing Bootcamp Topics will include marketing fundamentals audience definitions connecting marketing to revenue content creation social media and engagement data and analysis The presentation will include time for Q&A and will conclude with specific, tangible action points to enact this information on behalf of your own music. When: Saturday 7/25/26, 2-6pm PT Where: The Songwriting School at historic Enterprise Recording Studios, Burbank, CA (registrants will be sent directions/instructions) AND live over zoom with full replay on-demand Why: to learn how to build an audience for your beautiful music Who: artists, producers, songwriters, parents, managers How Much: $99 for The Songwriting School students, $149 for non-students Bonus: All attendees will receive the on-demand archive along with notes and specific action points from Jason About our special guest: Jason Feinberg is a marketing, technology, and strategy executive who has held leadership roles at Universal Music Group, Pandora, Concord, and Epitaph. He is currently Senior Vice President of KOSIGN at Kobalt Music, empowering songwriters to collect their global royalties with speed, transparency, and control. His unique strength lies in strategically combining the creative world of artists with a developer-level understanding of technology to grow fanbases, revenues, and businesses. He has deployed marketing and technology initiatives for artists including Guns N’ Roses, U2, Frank Zappa, Bad Religion, Lady Gaga, The Beatles, KISS, Tom Waits, and Elton John, as well as iconic brands like Motown, Blue Note, and Def Jam. Current projects include AI, insights, marketing tools, automation, and operations strategy for multiple record labels and music technology platforms. He is a lecturer in Digital Marketing at the Herb Alpert School of Music at UCLA.
The Songwriting School Student, Guest to The Songwriting School - Welcome!