Inspired by 2025, this fragrance celebrates BMW M's bold step into the electric era, where groundbreaking innovation meets the unmistakable thrill of performance. It captures the excitement of a future unfolding in real time, reflecting a new generation of driving that is intelligent, sustainable, and emotionally engaging. Just as BMW M continues to push the boundaries of engineering, this fragrance reimagines modern masculinity through a sophisticated blend of freshness, energy, and refined strength. At its heart lies a contemporary fougère accord, bringing together timeless elegance with a distinctly modern edge. Vibrant pink pepper introduces an energetic burst of spice, creating an immediate sense of momentum and confidence. This lively opening is complemented by crisp mineral accords that evoke precision, purity, and the clean sophistication of advanced technology. As the fragrance evolves, refined woody notes emerge to add warmth, depth, and enduring character, creating a perfectly balanced composition that is both fresh and commanding. Every layer reflects the seamless fusion of heritage and innovation that defines the BMW M philosophy, where high performance is reimagined for a new era without compromising emotion or excitement. Designed for individuals who embrace change and lead with confidence, this fragrance is dynamic enough for everyday wear while remaining distinctive enough to leave a lasting impression. It embodies the spirit of progress, encouraging its wearer to move forward with curiosity, ambition, and purpose. More than a fragrance, it is a tribute to transformation—a sensory expression of the moment when tradition meets the future and performance enters a new dimension. With every spray, it captures the rush of innovation, the confidence of modern engineering, and the exhilarating promise of tomorrow, making every journey a celebration of BMW M's evolving legacy. Fragrance Family - SPICY FOUGÈRE Top Notes - Cinnamon Sri Lanka Italian Sfuma Lemon Pink Pepper Trio Heart Notes - Aldolone® Geranio Bourbon Lavander Diva Base Notes - Ambery Woods Norlimbanol® Dextro Patchouli Indonesia How to use - Spray on all pulse points: chest, neck and wrists.