Shimano Zumverno 95SP MR Jerkbaits

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the water. The result: A lineup of lures featuring the realistic baitfish patterns of SCALE BOOST lure technology that will draw aggressive bites from trophy fish. FLASH BOOST Shimano engineered its innovative and revolutionary FLASH BOOST technology to constantly emit a fish-attracting flash during the retrieve, even on the pause. FLASH BOOST technology suspends reflective foil on micro springs within the clear section of the lure body and provides an action designed to mimic the movements and flashing behavior of an injured baitfish. Entice bites from even the most finicky of fish with FLASH BOOST technology. JET BOOST Shimano designed JET BOOST lure technology to give anglers the upper hand by increasing casting distance and accuracy compared to a lure of similar weight and dimensions. JET BOOST lure technology capitalizes on the centrifugal force of an angler's cast by allowing the internal weight to slide to the back of the lure during the backcast and then spring forward as the lure projects through the air. As the lure hits the water, the JET BOOST technology rebalances the lure and enables the lure to have a lifelike action when retrieving. FLASH BOOST: Suspends foil on small springs inside of the lure's body. This allows the lure to constantly emit an attractive flash, even on the pause JET BOOST: Center of gravity shifting system enhances casting distance and enables immediate swimming action Mid-Range Diving Bill: approx. 6.5 ft depth) Nose-down suspending posture for live-sonar returns Powered by Shimano’s BOOST CONCEPT family of lure technologies, the all-new Zumverno 95SP MR elevates Shimano’s lineup of premium jerkbaits. Designed to reach a mid-range depth of 6.5 feet, this suspending model settles into a nose-down posture on the pause, ideal for maximizing returns on live sonar. Its precisely engineered bill delivers a sharp, erratic action that mirrors the frantic movement of fleeing baitfish, triggering aggressive strikes.Measuring 95 mm (3¾") long, and weighing 1/3 oz, the Zumverno 95SP MR is engineered for long-range performance with Shimano’s enhanced JET BOOST technology—a refined center of gravity transfer system that improves casting distance while delivering instant, responsive swimming action. By lowering the internal weight position, Shimano optimized both the lure’s stability in flight and its crisp, dynamic movement in the water.Select color patterns also feature Shimano’s innovative FLASH BOOST technology. This suspended reflective foil, mounted on micro springs inside the lure’s clear body, generates a continuous flicker that mimics the flash of a wounded baitfish, even when the lure is paused. Offered in a range of proven, fish-catching colorways, the Zumverno 95SP MR is built to perform across a wide variety of conditions and techniques.