Certificate in Strategic Retail Brand Building (HYFLEX)

This six-module Certificate Program is designed for fashion professionals, product developers, and entrepreneurs who want to build a clear, competitive brand strategy. Ideal for those with a fashion background or an existing product line, the program follows a structured and practical format to ensure cohesive results. The program offers a curriculum that aligns identity, storytelling, and market approach with actionable outcomes. Participants will develop a strong brand foundation, refine their positioning and storytelling, align their identity across touch points, and create a strategic digital and market approach. The course concludes with a comprehensive launch plan tailored to their target audience and growth goals. Duration: 1 semester (approximately 4–5 months). __________ SCHEDULE: HYFLEX Tuesdays and Thursdays | 6:00 PM - 9:00 PM | October 20, 2026 - April 29, 2027 __________ COURSE OUTLINE: Course 1: The Brand Blueprint | Oct. 20, 2026 - Nov. 12, 2026 Session 1 - The Designer as Founder: Positioning, purpose, personality Session 2 - Finding your narrative; What is your “WHY”? Session 3 - Defining your core: Mission, Vision, Values and Target Market Session 4 - Immersive Activity: Manila Retail Safari Session 5 - Competitive Analysis; Craft your Brand Statement Session 6 - Work on Brand Blue Print Session 7 - Continuation of the Brand Blue Print Output Session 8 - Panel presentation Course 2: Sensorial Storytelling | Nov. 17, 2026 - Dec. 15, 2026 Session 1 - Visual Grammar & Aesthetic Intelligence and Development Session 2 - Creating a Cohesive World: photography style, look and feel of packaging ; Multi sensory experiences and sustainable approaches Session 3 - Spatial Storytelling & Retail Experience Session 4 - Concept Board Making Session 5 - The Perfume Pyramid as a storytelling structure (top, heart, base notes – participants deconstruct a famous perfume’s story from its notes). Session 6 -Perfume design & creation: students create a sensorial fashion board linking notes to their brand persona. Session 7 - Lecture on Gustatory Storytelling Session 8 - Exhibit Course 3: Creative Digital Direction | Jan. 5, 2027 - Jan. 28, 2027 Directing the Digital Narrative; Case Studies Session 2 - Sensorial Storytelling for the Screen; evoking texture, movement and emotion through social media “Stories” Session 3 - Role of AI in the digital landscape of Fashion Session 4 - Presentation of Brand post, story and reel – publish for 24 hrs Session 5 - Discussion of results of published posts Session 6 -The Digital Flagship: Your website as a sensorial experience. Principles of UX/UI for fashion , building narrative through site narrative and driving conversions Session 7 - Work on Website Session 8 - Panel presentations Course 4: Fashion Start-Up Studio | Feb. 2, 2027 - Mar. 2, 2027 Session 1 - Introduction to Fashion Entrepreneurship & Opportunity Framing Session 2 - Legal Entities, Registration, and Compliance Basics Session 3 - Tech packs and Pricing Session 4 - Costing, Pricing, Profitability Session 5 - Operations, supply chain, production planning, financial planning and funding Session 6 - Sales Channels, E-commerce, and retail fundamentals Session 7 - Brand Launch planning & Compliance checklists Session 8 - Panel Presentation of Product Catalogue and Pricing Course 5: The Global Interface | Mar. 4, 2027 - Apr. 1, 2027 Session 1 - Global Brand Positioning and defining one’s distinct Filipino Identity Session 2 - Market Opportunity Mapping: Global Demand and Segmentation (Consumer Archetypes, Regulatory & compliance basics, channel strategies), create a market prioritization matrix Session 3 - Global Distribution: Direct-to-consumer vs Wholesale vs licensing; regional e-commerce platforms vs regional stores, collaboration strategies Session 4 - Design Translation: design adaptation vs Homage, IP trademarks & patents Session 5 - Fashion PR: PR objectives, press activations, crisis readiness Session 6 - Brand Partnerships: Partnership archetypes, press & influencer strategies for global storytelling Session 7 - TBA Session 8 - TBA Course 6: The Brand Launch | Apr. 6, 2027 - Apr. 9, 2027 Session 1 - From blueprint to live brand: convert brand blueprint into a concrete launch plan with milestones Session 2 - Creative Digital Launch Kit: establish first wave of digital assets and campaigns (social content calendar, e-commerce set-up, campaign concepts & production plans) Session 3 - Product Pricing and Positioning for Market Entry: Brand book (product assortment, seasonless vs seasonal lines, pricing strategy, packaging design, sustainability approach, market positioning and messaging) Session 4 - Immersive: Special Speaker; Work on Brand Book Session 5 - Brand governance and risk management for early growth Session 6 - Financial Modeling and Funding Pathways for Launch Growth Session 7 - Brand book assessment; continue work on brand book Session 8 - Panel Presentation __________ PAYMENT TERMS: Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT. Enrolling students can settle tuition for this course in full upon enrollment or avail of our 2-part or Monthly Installment plans. Upon checkout, please click on the appropriate payment term to confirm your initial enrollment. Full Payment Upon Enrollment: PHP 75,524.00 2 - Part Installment Payment 1st Installment: PHP 39,262.00 2nd Installment: PHP 39,262.00 4 - Part Installment Payment 1st Installment: PHP 40,631.00 2nd Installment: PHP 13,631.00 3rd Installment: PHP 13,631.00 4th Installment: PHP 13,631.00 12-Part Installment Plan (via Bukas) If you choose to avail of this installment plan, please get in touch with our Admission Office at admissions@sofa.edu.ph NOTE: For students availing the 2-part or Monthly Installment plans, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. Disclaimer: Foreign students (non-PH passport holders) and applicants under 18 years old must coordinate with the Admissions Team before proceeding with enrollment. Please get in touch with us at admissions@sofa.edu.ph | 0917 621 0653 to receive the full guidelines and requirements. For more information, kindly email admissions@sofa.edu.ph.