Fleurspace Contract Intrduction Campaign - 2 Phase
Introduction Campaign 2 Phase Phase 1 - Content CREATION Creating compelling content to share is the first step in a well-orchestrated introduction plan. To promote authenticity, the content created will be produced by Intrigue’s Social Media team with a casual “social media” style edit. GOAL: More freelancers & More spaces – "Have you Seen" Video: $1,500 This video starts to plant the seeds of interest within the community about what FleurSPACE is doing. – "Discovery" Video: $1,500 This video will tell Sarah's story of discovering FleurSPACE and being blown away by the ease of the site, and by the “outside the box” new way FleurSPACE is connecting Freelance Florists. – Web Walkthrough Video: $1,500 This video will show Sarah walking through the website, selecting a Freelancer and a space rental, showcasing the ease of the process and her excitement about the potential of seeing this in action. – "Freelancer Interview" Video: $1,500 Interview with a designer who has worked with FleurSPACE and has a glowing experience to share. Even better if it is a designer who has also rented their space. – “Leadership” Video: $1,500 Interview with the founder discussing the “why” behind FleurSPACE and the opportunities this organization will provide. 1 “Recap” Video: $1,500 Sarah’s recap of the discovery of FleurSpace and the impact it has had. Playing up the companies quick growth and forecasting a prediction for the future. VALUE: $9,000 All content will be licensed and available to FleurSPACE for 1 year from original posting date. Content to include video, photo, cellphone captures and outtakes. Phase 2 - Content SHARE (1 of 2) Once the content is created, it is time to share it across multiple social media outlets for maximum exposure. Video and photo content will be paired to trigger multiple memory points and connect with viewers. Videos will be adjusted as needed to fit social trends and requirements. *DATES are suggestions only and Intrigue will adjust based on reach patterns and perfromance to maximize the campaign. *Intrigue may chose to alter and add posts at the discrection of Sarah Campbell and Intrigue's internal marketing team. Any posts that are created outside of this list of deliverables will be at the sole discrection of Intrigue and FleurSpace will not be billed over and above this agreement without written approval. 1. "Have you Seen" (7/31/2026) Shared to: INSTAGRAM - @intrigue_designs, 1 Reel = $1500 INSTAGRAM - @intrigue_designs, 1 Carousel = $1500 Collaborative Post with @intrigueteaches = $250 INSTAGRAM - @intrigueteaches, 4-6 Stories = $1500 META - Intrigue Teaches Community, 1 Conversation Starter = $600 2. "Discovery" (8/03/2026) Shared to: INSTAGRAM - @intrigue_designs, 1 Reel = $1500 INSTAGRAM - @intrigueteaches, 1 Reel + 1 Carousel (Video) = $3000 META - Intrigue Teaches Community, 1 Conversation Enhancer = $250 EMAIL Blast = $1800 3. "Walkthrough" (8/10/2026) Shared to: INSTAGRAM - @intrigueteaches, 1 Reel + 4-6 Story Posts (Video) = $3000 INSTAGRAM - @intrigueteaches, 1 Carousel = $1500 INSTAGRAM - @intrigue_designs, 4-6 Story Posts (Video) = $1500 Phase 2 - Content SHARE (2 of 2) 4. "Leadership" (8/17/2026) Shared to: INSTAGRAM - @intrigueteaches, 1 Reel = $1500 ($250 for collaboration post w/FleurSPACE & Intrigue Teaches) INSTAGRAM - @intrigueteaches, 1 Carousel = $1500 INSTAGRAM - @intrigue_designs 1 Reel = $1500 META - Intrigue Teaches Community, 1 Conversation Starter = $600 EMAIL Blast - $1800 5. "Freelance" (8/25/2026) Shared to: INSTAGRAM - @intrigueteaches, 1 Reel + 4-6 Story Posts = $3,000 INSTAGRAM - @intrigue_designs, 1-2 Stories *This series of posts will direct the audience to @intrigueteaches for educational posts. = NO CHARGE META - Intrigue Teaches Community , 1 Conversation Starter = $600 6. "Freelance" (9/02/2026) Shared to: INSTAGRAM - @intrigueteaches, 1 Reel = $1500 ($250 for collaboration post w/FleurSPACE & Intrigue Teaches) META - Intrigue Teaches Community, 1 Conversation Starter = $600 EMAIL Blast - $1800 Investment Summary Total Campaign Value: $41,550 Investment Phase 1: $9,000 Phase 2: $32,550 Promotional Discount: -$7,300 (Strategic Collaboration Credit APPROVED by SCC) Total Investment Due $34,250 Payment Schedule Due Immediately (July 29): $10,000 Remaining Balance: $24,250 The remaining balance may be paid in installments or as a single payment, at FleurSpace's discretion, provided the balance is paid in full no later than January 29, 2027. The parties acknowledge that repayment of the remaining balance is expected to come from FleurSpace's subscription revenue. If repayment extends beyond the initial projected timeline, both parties agree to review progress together and establish a mutually agreeable repayment schedule while the remaining balance continues to be owed. Performance Guarantee This campaign is designed to introduce the FleurSpace brand to the Intrigue audience and generate significant awareness, excitement, and early adoption. If, in Intrigue's reasonable judgment, the campaign fails to create substantial buzz around the FleurSpace brand, generate thousands of qualified impressions, and drive hundreds of new FleurSpace website sign-ups, Intrigue will waive the remaining campaign balance of $24,250. This guarantee reflects Intrigue's confidence in its audience, marketing strategy, and ability to generate meaningful brand awareness for FleurSpace.
Due Immediately, Balance (before 1/29/27)