1. Ultra-Soft Hydration Therapy Specially formulated for dry, damaged hair, this shampoo combines Pure's Organic Certified Complex™ with a blend of nourishing oils to deeply hydrate and restore moisture lost to environmental stress, chemical treatments, or frequent heat styling — rebuilding a healthy moisture balance. 2. Plant-Powered Nourishment Enriched with a certified organic complex, this formula features three revitalizing botanicals: ・Organic Shea Butter: Deeply moisturises and strengthens hair while creating a protective barrier against daily damage and dryness. ・Organic Argan Oil: Rich in vitamin E and essential fatty acids, it nourishes, strengthens and smooths hair while restoring its natural shine. ・Organic Marula Oil: Mega-rich and exceptionally moisturising, leaving hair deeply hydrated, smooth and more manageable. 3. Gentle, Balanced Cleansing Gently cleanses the scalp and strands, removing excess oil and product build-up while locking in moisture, so hair feels soft and never stripped or tight. 4. Clean & Conscious Formula Gentle enough for daily use and suitable for sensitive scalps. Entirely plant-based. Infused with Pure's Organic Certified Complex™ (ACO certified) Vegan and gluten-free SLS/SLES-free Paraben-free No animal testing 5. How to Use Apply Goddess Shampoo to wet hair. Massage gently into the scalp and through the lengths to cleanse while infusing essential moisture. Rinse thoroughly. Repeat if needed for very dry or unruly hair. Recommendation: Follow with Pure Goddess Conditioner and finish with your preferred leave-in for added softness and control. Active Ingredient Organic Shea Butter, Organic Argan Oil, Organic Marula Oil Full Ingredient List Water (Aqua), Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MIPA, Glycol Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, PEG-15 Glyceryl Isostearate, Argania Spinosa (Argan) Kernel Oil*, Butyrospermum Parkii (Shea) Butter*, Sclerocarya Birrea (Marula) Seed Oil*, Zingiber Officinalis (Ginger) Extract*, Urtica Dioca (Nettle) Extract*, Lavandula Angustifolia (Lavender) Extract*, Rosmarinus Officinalis (Rosemary) Extract*, Thymus Vulgaris (Thyme) Extract*, Aloe Barbadensis (Aloe Vera) Extract*, Althea Officinalis (Marshmallow) Extract*, Prunus Armeniaca (Apricot) Extract*, Equisetum Arvense (Horsetail) Extract*, Cinnamidopropyltrimonium Chloride, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Panthenol, Glycerin, Guar Hydroxypropyltrimonium Chloride, PEG-90 Glyceryl Isostearate, Dimethicone, Laureth-2, Citric Acid, Sodium Chloride, Fragrance (Parfum), Phenoxyethanol, Chlorphenesin, Coumarin. *Denotes organic extracts Expiration Date See product packaging Precautions ・Discontinue use immediately if irritation or discomfort occurs and consult a physician. ・Keep out of reach of children to prevent accidental ingestion or damage. Storage Store in a cool, dry place. Avoid direct sunlight. FAQ Q1. Is this shampoo right for my hair type? Ideal for dry, frizzy, coarse, wavy or hard-to-manage hair, and anyone wanting more hydration and softness. Q2. Can I use it every day? Yes. It's gentle and sulphate-free, suitable for daily use and sensitive scalps. Q3. Can I use it on colour-treated hair? Yes. Yet if your main goal is to slow colour fade, we recommend the Colour Angel range. Q5. Will it leave my hair greasy or stripped? No. Hair feels clean and soft without being stripped; follow with Goddess Conditioner for dry hair. Q6. Is it safe during pregnancy or breastfeeding? The formula is gentle, vegan and paraben-free; if you have concerns, please consult your physician first. About Brand Pure by name, pure by nature. Welcome to a world of brilliant haircare that draws on the super-natural powers of nurturing oils to create organic shampoos, conditioners, treatments, and styling products that strengthen, nourish, protect, and moisturise the hair and scalp. Each Pure product contains a unique blend of organic extracts and vitamins, ideal for sensitive scalps. Australian Made & Owned Land Waste Plastic Bottles (100% recycled Australian land waste plastic) Carbon Neutral (first Australian haircare company to achieve a net zero carbon footprint.