Everything Old is New Again: A Powersports Report
Classic styling. Modern performance. Timeless appeal. Everything Old Is New Again explores the growing demand for modern vintage and retro-inspired motorcycles, revealing what motivates riders to buy, customize, and remain loyal to these nostalgic machines. Based on first-party research from the MyVoiceRewards panel of powersports enthusiasts, this report uncovers how heritage, design, and technology are shaping today's motorcycle market. Inside the report, you'll discover: Why riders are drawn to modern vintage motorcycles and the role nostalgia plays in purchasing decisions The most popular retro-inspired motorcycle brands and ownership trends Purchase intent and the factors influencing future buying decisions Consumer willingness to pay a premium for vintage-inspired styling Why some riders prefer modern motorcycles over retro models Customization trends, including where riders purchase parts and accessories Long-term outlook for the modern vintage motorcycle segment and whether consumers view it as a lasting trend or a passing fad Everything Old is New Again: A Powersports Report is available in PDF format.