DWC Before You Spend a Penny on Meta Ads — The Pre-Launch Checklist

Most first campaigns fail before anyone sees them. Not because the product was wrong or the picture was ugly, but because six settings were left on their defaults and nobody said which ones mattered. This is the checklist that catches all six. Thirty points, in the order you meet them in Ads Manager, written for a woman running her own ads with her own money and no agency behind her. What is inside A 30-point pre-launch checklist across six stages, from margin maths to launch day A calculator that turns your selling price into the most you can afford to pay for one sale The placement warning — the setting Meta changed in August 2026, and the one quietly draining small budgets The three levels of Ads Manager explained plainly, so you always know which screen you are on A twelve-term glossary for the words that get used once and then assumed The Day 1 to 4 Metrics Log, a printable sheet for the numbers you will need on day four Where it stops The checklist takes you to the moment your first campaign goes live, correctly built. It stops there deliberately. Reading your numbers, working out whether an ad is profitable, fixing one that is failing and scaling one that is working — that is a different job, and it begins once money is moving. The 30-Day Plan below picks it up there, on the days it happens in your own account rather than in the abstract. How to get it Add it to your basket and check out. The link arrives by email, and the page stays yours — tick the boxes as you go and they will still be ticked when you come back on launch day. No payment details for the free checklist. It goes through the standard checkout, so the page will look familiar, and a card is asked for only when something is being paid for. The email that follows is transactional — the link and the password to open the checklist. The weekly issue comes only if you opt in. The 30-Day Plan to Your First 15 Sales — £2 for a limited time The checklist gets your campaign built correctly. This is the thirty days that follow, worked through with other women running their own ads at the same time. Thirty days of prompts, delivered on the site from the day you pay A week-by-week plan, from first launch to the numbers that decide what happens next Prompts through the week, so the plan stays a thing you do rather than read The DWC Community page to post what you tried, and to read what worked for everyone else £2 for a limited time. Results vary, and depend on the work you put in. This is a method, not a promise. No sign-up wall. No upsell sequence you cannot leave. It is free because the fortnight most people lose working this out alone is the expensive part, and we would rather you skipped it.