Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
This book by Philip Kotler covers 80 key marketing concepts in a concise and accessible manner, suitable for business leaders, marketing managers, and students.
- The description claims that the book provides the best representation of both classic and recent marketing tools.
Specifications
- Language
- Russian
- Cover Type
- Hardcover
- Pages
- 213
AI Readiness
Good foundation, but some important product data is still missing.
78%