Behind the Seams | 5-Star Program

THE GOAL The goal of OC Fashion Week® is to create community opportunity — not a one-hit-wonder ad campaign for one event. OC Fashion Week® exists to cultivate cultural opportunity, not one-off advertising. Brands are immersed annually, allowing them to become category leaders — the "pied pipers" of their field — within the OC Fashion Week® ecosystem. Through exclusive category collaborations, brands thrive without competing against like brands. These exclusivities enable selective invitationals, community building, and the development of new cultivated audiences through customized partnerships. Last March, OC Fashion Week® generated over half a million media impressions. Instagram documented 92,000+ engaged accounts as attendees used fashion as a shared language across guests, models, stylists, and press — marking a record for the community. CONTACT Jackie@ocfashionweek.com — 310.941.7657 Tiffany@ocfashionweek.com - 330-416-3521 Jennifer@ocfashionweek.com - Australia Kathryn@ocfashionweek.com — 949.213.9252 OC FASHION WEEK® ELITE OC Fashion Week® ELITE is a strategic cultural alignment program designed to position brands not just for visibility, but for leadership. Rather than transactional exposure, ELITE prioritizes: — selective collaborations — curated community touchpoints — cultural relevance — audience development OC Fashion Week® is held twice per year — March and September — with Semi-Annual and Annual participation options designed to build: ✔ Brand loyalty ✔ Consumer affinity ✔ Market share ✔ Spend development 💡 MYTH VS. FACT MYTH: Media drives influence. FACT: People are the new media. Traditional magazines remain valuable, but mass circulation rarely matches the precision and speed of cultural participation. A single authentic post shared by the right individual can outperform a national print run. 🏙 MARKET: HYPE VS. SPEND Rodeo Drive cannot compete with Orange County retail. Orange County Fashion & Beauty Retail drives $86+ billion in annual consumer spend according to U.S. Census data — surpassing the U.S. average by a wide margin. Ask Sephora at South Coast Plaza: #1 in cosmetics sales nationwide. Ask Jimmy Choo at South Coast Plaza: top-performing U.S. location. Orange County — neither a city nor a country — is a True Fashion Capital. Not because of editorial hype, but because of verified consumer spend, without the aid of Los Angeles. Orange County is the luxury metropolis of Southern California — the Luxury Market of California. 💳 PURCHASING POWER (PROOF OF CONSUMER CONVERSION) OC Fashion Week® has documented presentation-driven sales ranging from couture gowns to homes and automobiles. The purchasing power is visible — not theoretical. Designers have confirmed that more product has moved off the OC Fashion Week® stage than at neighboring Fashion Weeks in Los Angeles or San Diego over multiple seasons. This is why Houses choose OC Fashion Week® — not just for visibility, but for conversion, consumption, and cultural participation. 🧵 PRESENTATION FORMATS — RESORT & SWIM Season: June 22–29, 2026 Event: OC Fashion Week® & OC Swim Week® Venue: Crystal Cove Luxury Presentation Space + 🎁 COMPLIMENTARY SAMPLER — 6 Looks (On Us) Every participating House receives a complimentary 6-look Resort sampler — fully on us. Models, hair, makeup, and styling are coordinated and presented on your behalf at no charge. This is our gift to you as a welcomed House of OC Fashion Week®. Houses wishing to expand their presentation may select an upgrade below. PRESENTATION TIER 1 — Seasonal Capsule (12 Looks) Designed for Houses introducing a Resort Capsule with full stage support and media inclusion. Designer Provisions: ✔ Showcase Day Production ✔ Backstage Stage·Team ✔ Three Model Castings ✔ Inclusive Models ✔ Hair & Makeup Direction ✔ Music Direction & DJ ✔ Stage & Venue Setup ✔ Backstage Fittings & Lineup ✔ Guest Invitations (12) ✔ Press Invites + Press Release Inclusion ✔ AV Monitor Brand Display ✔ Pre-Fitting Day (or by appointment) ✔ Slo-Mo Video Feature Rate: $7,200 (12-look capsule) PRESENTATION TIER 2 — Dual Capsule (24 Looks) Created for Houses presenting multiple Resort categories, with expanded media visibility and editorial placement. Includes all Tier 1 provisions plus: ✔ Priority Model Coordination ✔ Social Carousel Designer Highlight ✔ Guest Invitations (24 total) ✔ Editorial Feature in M.arie Claire or Gla.mour Magazine (International Markets — publishes May 2027) ✔ Editorial Press Shoot with Featured Model + Professional Photography ✔ Slo-Mo Video Feature Rate: $14,200 (24-look capsule) PRESENTATION TIER 3 — Plus OC Swim Week Full Seasonal Presentation (36 Looks) For Houses showcasing a full Resort season, with elevated cultural placement, cover authority, and front-row visibility. Includes all Tier 2 provisions plus: ✔ Preferred Stage·Placement ✔ Guest Invitations (36 total) ✔ Front Row Seating for Creative Representatives ✔ Designer Interview + Highlight Clip ✔ Cover Feature + Editorial Feature in M.arie Claire or Gla.mour Magazine (International Markets — publishes May 2027) ✔ House Spotlight Paragraph in Global PR Recap ✔ Slo-Mo Video Feature Rate: $16,400 (36-look capsule) 🎥 VENUE & MEDIA Crystal Cove Amenities: — Luxury Presentation Space — Two AV Monitors for Brand Identity — Press Coverage Included — Sunwear & Accessory Styling for Complete Resort Looks 🚢 TRAVEL COORDINATION OC Fashion Week® provides coordination assistance only for the following — all travel and accommodation costs are the responsibility of the attending House: — Ferry to Catalina Island — arrangements are made individually; we are happy to provide scheduling guidance and recommendations upon request. — Hotel accommodations — we can connect you with our curated press block for preferred rates; booking is handled directly by the attendee. — For coordination inquiries, contact Kathryn@ocfashionweek.com or 949.213.9252.