E-WOM : Keberlanjutan UMKM di Era Digital

E-WOM : Keberlanjutan UMKM di Era Digital

150000.00 IDR In stock Buy at Merchant

This book comprehensively examines the role of Electronic Word of Mouth (E-WOM) in supporting Micro, Small, and Medium Enterprises (MSMEs) during the digital transformation era, focusing on market expansion, brand awareness, purchase decisions, and customer loyalty.

  • The description claims that E-WOM plays a crucial role in building a sustainable digital ecosystem for MSMEs.

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