Jocks and Nerds: Men's Style in the Twentieth Century by Richard Martin, Harold Koda

New York: Rizzoli. 1989. First Edition. Hardcover with pictorial dust jacket. Book Condition: Fine in Fine Dust Jacket. 224 pp. Profusely illustrated in color and black and white. Excellent copy of this scarce book on the archetypes of men's fashion. From the dust jacket: "A lively, provocative visual history of the way men dress in our time. Examines the twelve social roles adopted by men in this century, tracing many of the fashions (and fashion leaders) that have helped shape them. The roles include the Worker, Cowboy, Rebel, Military Man, Sportsman, Hunter, Businessman, Joe College, Man About Town, Dandy, and the Jock and Nerd. Published on the occasion of an exhibition at the Fashion Institute of Technology in New York."