Global Digital Out-of-Home Media Forecast 2026-2030
type: Product
description: PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030 is the 14th edition of the world’s first and only source of consistent, comprehensive and in-depth strategic intelligence on this dynamic market, providing exclusive industry data, drill-down market insights and five-year growth projections of digital and traditional OOH media ad spending and consumer time spent with DOOH media across every major indoor venue and outdoor location across all leading markets worldwide. DOOH media, including both digital billboards & signage, and place-based-based video networks, have become major components of advertising campaigns, with some markets, like Australia, reporting that digital signage accounts for more than 50% of overall OOH spending. In 2025, DOOH posted its fourth consecutive year of double-digit growth, rising 12% worldwide. Meanwhile, traditional OOH, including static billboards & posters and ambient OOH, continues to be one of the few analog media still posting annual growth, increasing 4.1% in 2025. Total OOH media registered a 6.8% gain in 2025. And DOOH is expected to continue its double-digit growth in 2026, powered by the Winter Olympics in Italy, the FIFA World Cup tri-hosted by the United States, Canada and Mexico, and federal elections in more than 50 countries worldwide, including 13 of the 20 markets analyzed in detail by PQ Media in this report. The report identifies other growth opportunities and challenges, such as increased and improved programmatic advertising tools, the use of artificial intelligence and smart technology marketing, demographic shifts, and industry headwinds caused by economic and geopolitical events. As such, trade organizations, sales teams and marketers have developed a convincing story that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day – whether at outdoor locations, such as roadside, …
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