AI for Hotel Leaders: Know AI. Use AI. Govern AI. (1Sep26)

A Leadership Module for senior hotel leaders (General Managers, Deputy GMs, and senior decision-makers), designed to build understanding and secure leadership buy in for AI adoption. Date: Tuesday 1st September 2026 2pm – 4pm – 2 hours online Purpose: A focused two-hour interactive session for senior hotel leaders. The Leadership Module is designed to give General Managers, Deputy General Managers, and senior decision-makers a clear view of where AI is heading in hotels, what the business case looks like at property level, and how to govern AI use responsibly. It is also the gateway to the main programme we are launching 9th September called ‘AI for Hotels Programme.’ https://www.ihfskillnet.ie/product/ai-for-hotels-programme-transform-your-hotel-operations-with-artificial-intelligence-9sep26/ Leaders who attend will understand exactly what their teams will be doing, what the outcomes will be, and what investment and governance decisions they need to sign off on. Target Audience: General Managers Deputy General Managers Senior Operations, Revenue, and Commercial leaders Owners and Directors of hotels Course Outline: The State of AI in Hospitality Where the global hotel sector is on the AI curve. What leading businesses are already doing. What it means for Irish hotels over the next 12 months The Business Case for AI in Your Hotel Practical AI use cases across guest experience, revenue, marketing, HR, and operations. Hard-number examples of time saved, revenue uplifted, and guest satisfaction improved. What good looks like What the Programme Will Deliver Walkthrough of the four-module AI Programme for Hotels. What staff will produce. How the final presentation works. What leaders should expect to see back in their property. Governing AI at Property Level The EU AI Act, GDPR, and what hotel leaders need to sign off on. Human-in the-loop principles. AI policy essentials. How to make responsible AI use a strength, not a risk. Leadership Discussion and Next Steps Open Q&A. Participant nomination for the main programme. Recommended next steps for each property. Outcomes for Leaders A clear, jargon-free view of where AI fits in your property’s next 12 months Confidence to approve AI investment and governance decisions A shortlist of high-value use cases for your own hotel Clarity on what their team will deliver through the main programme (launching 9th September) Trainer: Joanne Sweeney AI Speaker | Author | Trainer | Consultant Joanne Sweeney is one of Europe’s most in-demand AI speakers and trainers, helping organisations move from AI curiosity to confident adoption. With 20 years’ experience spanning media, PR digital marketing, and technology, she brings a rare combination: deep expertise in AI strategy, a journalist’s gift for making complex ideas clear, and the practical authority of someone who trains teams on the ground every week. A Harvard Kennedy School graduate in AI and Public Policy, Joanne is the author of AI Playbook (a Top 15 Irish bestseller at launch) and the host of the daily AI SIX podcast, delivering AI insights in six minutes to a growing global audience of over 350 episodes. She has delivered keynotes and training for government agencies, professional bodies, and private sector organisations across Ireland, the UK, the EU, Saudi Arabia, and the United States. Her signature framework – Know AI. Use AI. Govern AI. – gives audiences a practical roadmap they can act on immediately. Joanne is a practical trainer. She brings warmth, authority, and real-world experience to every stage. Audiences leave her sessions not just inspired, but equipped. Price €45 pp – for Members Price €55 pp – for non-Members This online course is limited to 50 people. Book online below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie