Bum Balm

"Bum Balm is your go-to barrier balm for every nappy change – starting from birth. It helps keep baby’s delicate skin clean, calm, and protected from irritation, soreness, and chafing. With a rich-but-light serum texture that glides on easily (no dragging on sore skin), and a one-handed dispenser perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero. 💛 Medical-grade lanolin – breathable barrier and soothing moisturiser 🌻 Sunflower seed oil – rich in Vitamin E to nourish and protect 🌼 Calendula extract – calms redness and irritation 🥥 Coconut oil – deeply moisturising and antimicrobial 🌰 Sweet almond oil – softens and strengthens sensitive skin ✔️ Suitable from newborn ✔️ Fragrance-free, gentle & dermatologically tested ✔️ Paediatrician-approved & safe for eczema-prone skin"