Wella Pure Perfection Permanent Ammonia-Free Hair Color 2 oz

Wella Professionals provides up to 100% gray coverage while reducing visible signs of hair damage. A Revolution in Permanent, No-Ammonia Hair Color. Free from ammonia, added fragrance, mineral oils, silicones, and PPD/PTD. Clinically Proven to Reduce Signs of Damage with Supercharged Metal Purifier. Powered by a Supercharged Metal Purifier that targets metals like copper and iron to control oxidative stress during coloring. • A curated palette of 30 shades for pure & true-to-tone color results • Up to 100% grey coverage • State-of-the-art formula designed for damage control and more predictable color results • No dedicated developer required. Can be used with any Welloxon Perfect developer in a 1:1 ratio. How to use: 1 - Mix and apply with a bowl & brush. If using darker shades, consider using a stain guard. Mixing Recommendation: 1. Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60 g Pure Perfection + 60 g Welloxon Perfect. 2. 6% Welloxon Perfect: For grey coverage and up to 1 level of lift. 3. 9% Welloxon Perfect: For up to 2 levels of lift. 4. 12% Welloxon Perfect: For up to 3 levels of lift. 5. To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent color. Alternatively: • Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes. How to apply: • Wear suitable gloves and apply to dry hair. Grey Coverage: • Apply first to the areas with the highest percentage of grey or white hair when grey coverage is required. Tips: • For maximum coverage on stubborn grey hair, saturate with enough product and take very fine sections. If the regrowth is more than 2.5 cm. Perform a mid-band application to get the best result on grey hair. Apply the mid-band 1 cm away from the roots first. Once done, apply directly to the root and develop for 30 to 40 minutes. Full Head Color: • Apply the coloring mixture immediately from roots to ends. When Lightening: 1. Step 1: Apply the coloring mixture to lengths and ends only, leaving approximately 2 cm free from the scalp. Develop for 20 minutes. 1. Step 2: Apply the mixture to the root and develop for 30 to 40 minutes. Development time: • Develop the color without heat for 30 to 40 minutes or with heat for 15 to 20 minutes.