Orange Extreme Hold Matte POM/AID for a Cure

Orange Extreme Hold Matte POM/AID for a Cure At REUZEL, giving back has always been part of our DNA since 2014, but starting in 2024 we wanted to deepen that commitment by partnering with causes that have universal impact and relevance within our community. Mental health and suicide prevention felt especially important because nearly everyone has been impacted in some way, whether personally or through someone they love. As a brand born in a barbershop, we also recognize the unique role barbershops and salons can play in fostering connection and conversation. Barber chairs and salon spaces often become places where people open up in ways they may not elsewhere. With suicide rates continuing to rise, we hope this partnership with the International Association for Suicide Prevention not only raises awareness, but also helps encourage more openness, support, and human connection within communities around the world. To help bring visibility to the initiative, REUZEL is also launching this limited-edition Orange Extreme Hold Pomade in support of IASP, giving our global community a tangible way to participate in the conversation around mental health and suicide prevention. REUZEL Orange Extreme Hold Pomade delivers our strongest hold with a natural, matte finish; now in limited-edition orange packaging with an orange tint, featuring the same sugary rum fragrance you know. This water-based pomade washes out easily without leaving residue or buildup, making it perfect for all-day control and effortless styling. For those who want maximum hold and a clean finish; it’s better than a 10, it’s an 11! EXTREME HOLD • NO SHINE • WATER SOLUBLE THE BREAK DOWN: Works best on fine to thick hair Creates dry, messy-textured looks Adds volume with extreme fullness and definition Water based formula washes out easily and won’t leave build up behind Subtle sugary rum fragrance THE GET DOWN: Remove a small amount from the can and emulsify in palms. Apply product to towel dried or dry hair starting at the crown and working toward the front. Work scalp to ends and liberally coat hair to add texture. Use more Reuzel Extreme Hold Matte Pomade over any dry spots if necessary. Finish by styling hair into shape with fingers for a more textural style or comb for a cleaner, classic look. Matte Pomade Key Ingredients: Quinoa: Promotes elasticity and conditioning Aloe Vera: Promotes moisture and strength Vitamin E: Powerhouse antioxidant Scumbassdor Tip: The perfect cocktail for maximum hold, apply Extreme Hold Matte Pomade to damp hair at the roots and pull product through the ends of hair once hair is dry. Overall, our strongest combo provides a heavy hold throughout the day!