10 Years of Brewing Anni Pocket Tee

Ten years ago we started this thing with a Kickstarter, a basement roaster, and a level of naivety that — in hindsight — was probably the only reason we tried. No investors. No safety net. No real business plan if we're being honest. Just a mission, a roaster that could barely keep up, and a stubborn belief that coffee could be a vehicle for something bigger than coffee. Ten years of asking uncomfortable questions. Paying more for beans than anyone told us we had to. Hiring people the industry overlooked. Saying the quiet parts loud. Brewing against every machine that told us to just roast dark, slap a skull on it, and call it a day. It hasn't always been pretty. (Delirium, Neglect, and a bar we don't talk about enough — you know who you are.) But every fire, every mistake, every impulsive auction bid on a $140/lb Yemen coffee that probably should have sunk us — it all led here. Ten years strong. Still standing. Still asking why. This tee isn't a victory lap. It's a marker. A reminder that slow, stubborn, intentional growth actually works — even when the whole system is designed to reward the opposite. Here's to the disciples who've been along for the ride. The ones who buy the coffee, share the story, and give a damn about what's behind the bag. We're just getting started. Get Mad. Stay Blessed. Comfort Colors 1717 Heavyweight | Made with 100% soft ring spun U.S. cotton fabric and cotton threads. We recommend that you wash and dry all our wearables inside out to preserve the longevity of the designs.