Dawn to Dusk (New!)

Five formulas, five different jobs. Everything in the Full Ritual, plus Coconut Crème: our first mint-free pump, for slow mornings or anyone in the house who won't do mint. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. Enamel can't grow back, and nothing can rebuild it. But it can be remineralised: Peg Paste puts that mineral back into the surface daily wear strips away, twice a day, every day. Hydroxyapatite: Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults¹ and remineralised enamel in a 2024 meta-analysis². Micro-hydroxyapatite: median particle size 1.1 micron, over 90% under 2.5 micron. A tightly specified grade of the same mineral your enamel is made of. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours ✓ Under 15 ingredients, all with purpose ✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer ✓ Australian made and owned. Vegan, Halal certified, Family owned The ritual Morning → Intense Mint, Natural Mint or Coconut Crème Evening → Sacred Clove or Enamel Shield+ Two minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes. Suitable for all ages, Supervise young children and encourage them to spit. What's inside Intense Mint · Pump: Bold, sharp, cooling. Mornings. Natural Mint · Pump: Gentle, mildly cool. Everyday. Coconut Crème · Pump: Mint-free, creamy, made with coconut water. Sacred Clove · Pump: Warm, herbal, clove oil and miswak. Enamel Shield+ · Tube: Highest strength, mild mint. Nights.