A captivating, diamond shape in shiny rose-colored acetate. A sculpted bevel around the lenses and the new logo expression featuring a Maxi Anagram logo on the temples magnify the feeling of true luxury that exudes from this style. LW40154U LOEWE began as a cooperative of leather artisans in 1846 before joining the LVMH family. Under the leadership of creative director Jonathan Anderson, a reconfiguration of the brand and reinterpretation of its core values and visual identity took place, connecting LOEWE's rich history with the timeliness and cultural awareness of today.