Don’t push me: how to be succesful at moving people towards change (e-book)

People are quite willing to change. If you know how to reach their subconscious brain. Getting someone to change their behavior? It can seem like a daunting task. We try to create a sense of importance and urgency. We work on intrinsic motivation. We focus on proactive people who will take ownership and adopt different behavior. Why does it seem so difficult? Collectively, we keep making the same systematic thinking error in our communication. And in doing so, we hold ourselves back. We assume that people will change if we clearly explain the relevance of that change. As if our conversation partners are rational beings. By telling, motivating, explaining, demonstrating and storytelling, the urgency, importance and momentum all remain with us: we keep pushing and dragging. Science shows that people are largely subconscious, irrational and emotional. So how do you reach someone’s subconscious decision-making center? Genieke Hertoghs is one of the founders of the Subconscious Impact philosophy. Building on the scientific foundation of Daniel Kahneman, Hertoghs provides insight into how to truly connect with people. How to first become well-positioned in the other person’s subconscious brain. And how to create connection, ownership and even behavioral change from that position. Once you understand how it works, and once you have your own ego under control, real behavioral change becomes surprisingly simple. This book also offers a glimpse of the full potential of the Subconscious Impact philosophy on a larger scale. How can it help prevent polarization? How can it break open deeply entrenched bubbles? How can it contribute to a more inclusive society? And finally: how can we stimulate behavioral change across society toward a healthier lifestyle?