The Right of Publicity in the Age of Deepfakes: What In-House Counsel Need to Know

Generative AI has made it trivially easy to synthesize a person’s face, voice, and persona. In the process, the right of publicity has become a corporate liability issue — one that touches every element of how companies market, promote, and advertise their products and services. The doctrine itself is a state-law patchwork, and AI is straining it faster than the law can adapt. Deepfakes and voice cloning are testing decades-old precedent, while a wave of new statutes and bills — including Tennessee’s ELVIS Act, California’s panoply of AI laws, a new law in New York, and the proposed federal NO FAKES Act — is reshaping the landscape in real time. Join us in person in New York City on Tuesday, July 21st from 6:00–9:00 PM ET as Barbara Solomon, Partner at Fross Zelnick, Laura Popp-Rosenberg, Partner at Fross Zelnick, and Courtney Shier, Associate at Fross Zelnick, walk through how publicity rights actually apply to AI-generated likenesses and what in-house teams should be doing now to stay ahead of the exposure. Attendees will learn how to: Identify where right-of-publicity exposure shows up Understand the state-law patchwork Track the practical implications of current and pending AI statutes addressing right of publicity Build compliance checkpoints for consent, likeness use, and synthetic media in your organization Who Should Attend: This program is designed for in-house counsel, IP and privacy specialists, marketing and brand counsel, and compliance leaders who oversee advertising, content, product, or any use of AI-generated media. It will be especially useful for legal professionals responsible for likeness rights, talent and influencer agreements, AI governance, or risk review of synthetic content. 1 NY CLE credit Approved This program is FREE, thanks to our gracious sponsor, Fross Zelnick!