A gentle cleansing shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair. Vegan Cruelty Free UV Protection Keratin & Wig Safe Color Safe Sulfate Free Paraben Free Phthalate Free Gluten Free Soy Free Silicone Free Lilial Free Sodium-Chloride Free Key Ingredients: MOROCCAN RHASSOUL CLAY - One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder. Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and conditioner. It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy. VIOLET EXTRACT - Because of their strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.