The Soft Touch Blush & Underglow Duo

Product Overview The Iconic London Soft Touch Blush & Underglow Duo is a curated bundle containing the Underglow Blurring Primer and the Soft Touch Buildable Blurring Blush. Together they create a complete blur-and-flush routine — the primer perfects and primes the skin for a flawless canvas, while the blush delivers a buildable soft-focus flush of colour for a seamless, airbrushed finish. What's Included Underglow Blurring Primer (27ml): A skincare-makeup hybrid primer that primes, blurs and minimises the appearance of pores. Infused with Artemisia Capillaris, Vitamin C and soft-focus blurring powders for a radiant, perfected canvas. Soft Touch Buildable Blurring Blush (5g): A hybrid cream-to-powder blush available in four shades — Fridays, Shady Lady, Teddy Bear, and Grape Juice — that blends seamlessly for a soft-focus flush of colour. Key Benefits Blur-Perfected Canvas: The Underglow Primer minimises the appearance of pores and smooths skin texture, creating the ideal base for the blush to blend seamlessly on top. Soft-Focus Finish: Both products are specifically formulated to smooth the appearance of skin texture for a filtered, airbrushed look. Long-Lasting Wear: The primer extends the wear of makeup throughout the day, while the blush delivers high-pigment, smudge-proof colour that stays put. Buildable Colour: The lightweight, breathable blush formula allows for a subtle flush or a bold pop of colour, layered over a perfected base. Skin-Loving Ingredients: Both formulas are infused with active skincare components — the primer with Vitamin C and blue-light protection, the blush with vegan collagen, hyaluronic acid, ceramides and squalane. Ingredients & Benefits Artemisia Capillaris: A Japanese plant extract that helps protect against blue HEV light from screens and devices. Vitamin C: A potent antioxidant that helps boost skin radiance and protect against free radicals. Vegan Collagen: Helps to visibly smooth the skin's appearance. Hyaluronic Acid: Provides deep hydration for a plump, refreshed look. Ceramides: Protects and supports the skin barrier. Squalane: Nourishes and softens the skin for a smooth finish. Available Blush Shades Fridays: A cool-toned baby pink. Shady Lady: A soft mauve rose. Teddy Bear: A warm peachy rose. Grape Juice: A deep berry pop. How to Apply Start with the Underglow Blurring Primer — shake well, apply 2–3 drops all over the face and blend with fingertips or a brush, focusing on areas prone to excess shine. Once skin looks blurred and perfected, apply the Soft Touch Buildable Blurring Blush to the apples of the cheeks and blend outward. Build and buff both products together for a seamless, airbrushed finish — from a natural wash of colour to a bolder, more defined look.