LOMA Violet Liter Duo

A highly pigmented toning shampoo designed to brighten blonde and gray hair while neutralizing unwanted yellow and brassy tones. Its blue-violet pigments help maintain cooler, brighter tones while gently cleansing the hair. Key Benefits: Neutralizes yellow and brassy tones Brightens blonde and gray hair Highly pigmented for effective toning Gently cleanses while helping maintain cool tones Ideal for color-treated, foiled and bleached hair Sulfate, gluten, soy and paraben free Key Ingredients: Creatine – Helps support strength in color-treated, foiled and bleached hair Quinoa Protein – Helps condition the cuticle while adding moisture and shine Lavender – Helps soothe and condition Best For: Blonde, highlighted, gray or silver hair that needs brightening and help neutralizing unwanted warmth and brassiness.