Pre Order: The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
The Choice Factory by Richard Shotton explores how psychological shortcuts influence decision-making, offering practical applications for marketers through 25 accessible chapters.
- The description claims that the book applies the science of behavioral economics to marketing.
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- Default Title — 6.00 USD — In stock
AI Readiness
Good foundation, but some important product data is still missing.
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